The New Paid Channel Every DTC Brand Should Test
About this episode
In this episode, Mark Milutin discusses the potential of programmatic advertising for DTC brands and how Applovin's Axon product can enhance marketing strategies.
Big update—Bread Loaf is now an official partner of Applovin Over the past few months, we’ve been deep in the platform testing their Axon product, and the results have been strong. In this episode, I break down what Applovin actually is, how programmatic advertising works, and why this channel is becoming a serious opportunity for ecommerce brands. We cover the difference between paid social, search, and programmatic, why programmatic has historically been a black box, and how Applovin is changing that with a conversion-focused approach built for DTC. If you’re a founder, operator, or media buyer looking to scale beyond Meta and Google, this is a channel you should be paying attention to. I also break down exactly how to get started, what creatives to use, and how we’re thinking about this as part of a modern multi-channel growth strategy in 2026. ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02
People in this episode
Host: Mark Milutin
Topics covered
- programmatic advertising
- ecommerce
- DTC brands
- marketing strategy
- multi-channel growth
Keywords
- programmatic advertising
- DTC
- Applovin
- Axon
- marketing strategy
- ecommerce
- paid social
- search
Mentioned in this episode
Organizations: Applovin, Meta, Google
Products: Axon
More episodes of The Brand Building Podcast
- How Top VCs Actually Pick Winning CPG Brands - Chris Wilkerson 51 Ventures
- What Happens When Marketers Lose All Their Data? - Justin Cowperthwaite Restore.ai
- Peptides Just Got a Green Light — Here's What It Means for Telehealth Marketing
- Why Telehealth Brands Are Getting Kicked Off Klaviyo
- This Klaviyo Update Is a Game Changer for Ecommerce
- Inside a Klaviyo x Breadloaf Ecommerce Event (Full Recap)
Explore listener stats, chart rankings, contacts and more on the The Brand Building Podcast podcast page.