About this episode

This episode discusses how a DTC apparel brand increased its revenue from retention marketing while scaling the business significantly.

Most brands are obsessed with acquisition. Paid ads, influencers, SEO… chasing the next new customer. But what happens when retention becomes the main driver of growth? In this case study, I’m breaking down exactly how we helped a DTC apparel brand grow from 51% to over 82% of total revenue coming from retention marketing — while scaling the business 5X in the process. We’re talking email, SMS, push notifications, and direct mail — all working together as a single system. No theory. No fluff. Just real numbers, real timelines, and the exact playbook behind it. If you’re running an e-commerce brand and your retention program isn’t doing this kind of heavy lifting yet, there’s a lot of revenue sitting on the table. LINK TO PEBBY FOREVEE TAPCART CASE STUDY: https://www.youtube.com/watch?v=mul1GEM_XEk&t=7s ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

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