Can MARA Liner Be Both Service and Business?
From The Breakfast Grille by BFM Media
May 5, 2026 · 23 min
About this episode
The episode discusses the challenges faced by MARA Liner Group in transforming its business model amidst rising costs and low margins.
MARA Liner Group has been connecting rural communities across the country for decades, but with rising costs and low margins, can that model hold? New CEO Wan Agyl Wan Hassan discusses the challenges of transforming a legacy bus operator through digitalisation, diversification, and operational reform while navigating thin margins. See omnystudio.com/listener for privacy information.
People in this episode
Guest: Wan Agyl Wan Hassan
Topics covered
- transportation
- digitalisation
- business transformation
- rural communities
- operational reform
Keywords
- MARA Liner
- rural transportation
- digitalisation
- business challenges
- CEO interview
Mentioned in this episode
Organizations: MARA Liner Group
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