How iQIYI Is Navigating Southeast Asia’s Streaming Wars

About this episode

The episode discusses how iQIYI is navigating the challenges of the streaming market in Southeast Asia.

Streaming platforms are entering a more demanding phase, where subscriber growth alone is no longer enough to sustain expansion or satisfy investors. For players like iQIYI, the challenge now is balancing profitability, localisation, creator monetisation, and AI-driven innovation while competing for audiences across Southeast Asia’s increasingly crowded entertainment landscape. As viewing habits evolve and pressure builds on both advertising and subscription models, how is iQIYI positioning itself for the next stage of growth in the region? See omnystudio.com/listener for privacy information.

Topics covered

• streaming wars
• subscriber growth
• profitability
• localisation
• creator monetisation
• AI-driven innovation
• entertainment landscape

Keywords

• iQIYI
• streaming
• Southeast Asia
• profitability
• localisation
• creator monetisation
• AI

Mentioned in this episode

Organizations: iQIYI

Places: Southeast Asia

More episodes of The Breakfast Grille

• Can EI Power Capitalise on the Data Centre Boom? · June 11, 2026 · 22 min
• Environment: Challenges Aside, Implementation Is Key · June 10, 2026 · 30 min
• Can Kia Rebuild Its Position in Malaysia? · June 9, 2026 · 23 min
• Do Counter-Terrorism Laws Protect or Undermine Human Rights? · June 8, 2026 · 23 min
• Can Inspace Scale Beyond Its Niche? · June 7, 2026 · 23 min
• Selkirk Sport: $100M Target, Pickleball M&A, & Why Malaysia · June 4, 2026 · 21 min