About this episode

The episode discusses the new SAG-AFTRA contract and AI rules affecting actors and producers.

In this episode of The Briefing, Weintraub Tobin Partners Scott Hervey and Matt Sugarman discuss SAG-AFTRA’s new 2026 TV/Theatrical Agreement and the updated AI provisions shaping the future of entertainment production. In this episode, they cover:   What the new agreement says about digital replicas and synthetic performers How consent, compensation, and notice requirements may affect actors and producers Why entertainment attorneys should pay close attention to AI language in performer contracts Tune in for a clear look at where AI, performer rights, and entertainment production collide.

People in this episode

Hosts: Scott Hervey, Matt Sugarman

Topics covered

• SAG-AFTRA
• AI provisions
• entertainment production
• actor rights
• digital replicas

Keywords

• SAG-AFTRA
• AI
• actors
• producers
• entertainment law
• digital replicas
• synthetic performers

Mentioned in this episode

Organizations: SAG-AFTRA

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• Should Patagonia have sued Pattie Gonia? Trademark Enforcement, Rogers Test, and the cost of being right. · June 18, 2026

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