UMG v. Quince: When Trending Audio Becomes Copyright Infringement
About this episode
This episode discusses the implications of the UMG Records v. Quince lawsuit regarding copyright issues in influencer marketing.
In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Jessica Marlow break down UMG Records v. Last Brand, the lawsuit targeting Quince’s alleged use of unlicensed music across social media marketing. In this episode, they cover: Why platform music libraries do not automatically clear commercial use How influencer briefs, reposts, and “trending audio” can create copyright risk What brands and creators should address in influencer agreements before content goes live For brands, agencies, and influencer marketing teams, this case is a reminder that viral content still needs to be legally cleared. Tune in for a clear look at where music licensing meets influencer marketing, brand control, and copyright liability.
People in this episode
Hosts: Scott Hervey, Jessica Marlow
Topics covered
- copyright infringement
- music licensing
- influencer marketing
- social media
- commercial use
- trending audio
Keywords
- copyright
- music
- influencer
- trending audio
- social media marketing
- licensing
- commercial use
Mentioned in this episode
Organizations: UMG Records, Quince
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- Documentary Fair Use After Warhol: The Tenth Circuit Gets It Right
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