About this episode

The episode discusses the necessity for radio broadcasters to adopt a digital-first approach as emphasized at the 2026 NAB Show.

At the 2026 NAB Show in Las Vegas, the message to broadcasters was unmistakable: traditional airwaves must be augmented by a sophisticated digital backbone to survive. NAB President Curtis LeGeyt characterized this shift as a "moment of real opportunity," urging stations to move AI and digital tools from theory into daily newsroom operations to combat audience fragmentation. Key sessions highlighted the "74% problem"—the staggering reality that nearly three-quarters of existing radio clients do not yet purchase digital products from their stations, representing a massive untapped revenue stream. To bridge this gap, the conference emphasized that digital is no longer a secondary option; radio must now master hyper-local podcasting, overhaul content for AI-driven search visibility, and implement weekly digital sales training to capture a share of the projected $2.5 billion digital ad market. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-broadcasters-podcast--3684131/support . Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com Support KOP by subscribing to his YouTube channel and search for…

People in this episode

Host: King Of Podcasts

Topics covered

• digital transformation
• radio industry
• AI in broadcasting
• podcasting
• advertising revenue
• audience engagement

Keywords

• NAB
• digital-first
• radio
• AI
• podcasting
• advertising
• Curtis LeGeyt
• Las Vegas

Mentioned in this episode

Organizations: NAB

Places: Las Vegas

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