BOA #183 - Reach Out and Touch

BOA #183 - Reach Out and Touch

From The Building One Another Podcast by Dr. Stan Ott

July 1, 2025 · 18 min · Season 1 · Episode 183

About this episode

The episode discusses the importance of reaching out to friends and family, especially those who are out of sight, and encourages both spontaneous and systematic communication.

What do you think of the phrase, "Out of sight, out of mind?" When you consider your family and friends scattered around the world and the busyness of your own life where you are, how "out of mind" are the out of sight people in your life? Back in 1970, Dianna Ross's Reach Out and Touch (Somebody's Hand) was a smash hit. Nearly ten years later, AT&T launched a very effective campaign, "Reach Out and Touch Someone." It encouraged long-distance calls in a day such calls were expensive. Now we live in a day where technology makes calling and texting people very easy anytime, yet, our friendship circles are shrinking as is our touching of those who are "out of sight." Be both spontaneous and systematic about touching people to encourage them. Be spontaneous. If a person pops to mind, text or call them on the spot. If you put it off, it's not likely to happen. Be systematic too. Make a list of friends, near and far, using the mnemonic FRANC – Friends, Relatives, Associates, Neighbors and Church friends. Then reach out and touch some of them every week. Some you will want more frequent contact with, others, less so, but by touching people, you will encourage the hearts of many and…

People in this episode

Host: Dr. Stan Ott

Topics covered

  • friendship
  • communication
  • encouragement
  • technology
  • relationships

Keywords

  • friendship
  • communication
  • encouragement
  • technology
  • relationships
  • out of sight
  • touching base

Mentioned in this episode

Organizations: AT&T

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