About this episode

Glenn Haworth and videographer Ben Spinelli discuss effective social media strategies for busy business owners.

If you’ve ever said “I don’t have enough content” or “I don’t know what to post”… this episode is for you. I’m joined by my videographer and all round content weapon Ben Spinelli. He’s the guy behind a lot of the higher quality content you’ve seen on my Instagram and he also runs social media for multiple businesses, so he sees what actually works right now. In this chat we break down the real reason most business owners struggle with consistency, why being more real beats being polished, and how to build trust so the right customers feel like they already know you before they ever DM or call. We cover - Why most businesses fall off with content and the simple fix - Quality versus quantity and why quantity builds quality - How to stay consistent without planning a month ahead - The power of Stories and why they are the easiest place to start - A practical just document it approach that removes the pressure - Trial Reels how they work and why they are worth using - Simple iPhone filming tips including exposure tricks and Action Mode - Why reels perform better when the business owner is actually in them If you enjoyed this episode, share it with a mate in business and come say hey…

People in this episode

Host: Glenn Haworth

Guest: Ben Spinelli

Topics covered

• videography
• social media
• content creation
• business tips
• consistency
• trust building

Keywords

• content
• social media tips
• business owners
• videography
• Instagram
• consistency
• reels
• filming tips

Mentioned in this episode

Organizations: Instagram

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