About this episode

The episode discusses the impact of AI deepfakes on reputation and the importance of trust in mitigating their effects.

If your feed is drowning in AI clutter, you know how hard it is to believe anything online. Deepfakes have become a genuine threat to businesses, public figures, and the rest of us. According to UNSW Associate Professor Eric Lim, the fix isn't a better algorithm...it’s the trust you earn before the fake even appears.

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