Generation unplugged – Will Australia's social media ban backfire on brands?

Generation unplugged – Will Australia's social media ban backfire on brands?

July 7, 2026 · 20 min · Episode 77

About this episode

The episode discusses Australia's social media ban for those under 16 and how brands are adapting creatively.

Australia just introduced a total social media ban for anyone under 16. So, how are the smartest brands getting creative and staying ahead of the game? UNSW Associate Professor Carmen Leong explains.

More episodes of The Business Of

Explore listener stats, chart rankings, contacts and more on the The Business Of podcast page.