Same product, different price – When AI decides how much you pay
From The Business Of by AGSM | UNSW Business School
November 5, 2025 · 24 min · Episode 69
About this episode
The episode discusses how AI influences personalized pricing and the implications for privacy and responsibility.
What if you paid a different price for the same product – not because of demand, but because of your data. Prices change, whether it’s annual sales or seasonal variability. But what happens when AI sets the price – not just for the market, but for you ? “The scope and the scale and the pervasiveness down to the individual with personalised pricing is pretty unprecedented.” UNSW Associate Professor Sam Kirshner explores the trade-off between personalisation and privacy, and the importance of responsible AI use as companies employ new personalised pricing models. +++ The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios . This episode is hosted by Dr Juliet Bourke , with insights from Professor Barney Tan . The transcript and show notes can be found on our website here . Listen to our episode on how AI is reshaping the way we work with Professor Frederik Anseel here . Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and…
People in this episode
Hosts: Dr Juliet Bourke, Professor Barney Tan
Guest: UNSW Associate Professor Sam Kirshner
Topics covered
- AI pricing
- personalization
- privacy
- responsible AI
- data-driven pricing
Keywords
- AI
- personalized pricing
- privacy
- data
- responsible AI
Mentioned in this episode
Organizations: University of New South Wales Business School, Deadset Studios
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