About this episode

Toma Clark Haines interviews Lynn Byrne about the digital marketing opportunities for antique dealers and the importance of authenticity and consistency on social media.

In this episode of The Business of Antiques , host Toma Clark Haines, CEO of The Antiques Diva & Co, sits down with Lynn Byrne, a design writer, OG blogger, social media consultant, and author of the Substack newsletter Emerald City, to explore the untapped digital marketing opportunity for antique dealers, why consistency on Instagram is the single most important factor for growth, how the rise of long-form platforms like Substack is creating a wide-open niche for antiques and decorative arts content, and why showing up authentically online even imperfectly is the key to building the trust that converts followers into high-value clients. Check out the links from our episode. Lynn: Instagram | Substack Toma: Instagram | antiquesdiva.com | Substack

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