About this episode

Rachel Erickson discusses essential backend systems for apparel brands using Shopify to improve organization and sales.

Shopify Backend Cheat Codes for Apparel Brands: Style Numbers, SKUs & Product Page Secrets Your Shopify backend might be costing you sales and most apparel brand owners don't realize it. In this episode of The Business of Apparel Podcast, Rachel breaks down the exact backend systems used by professional apparel companies to stay organized, scale product lines, and eliminate inventory mistakes. After hosting a live Shopify Backend Cheat Code Workshop, Rachel shares the most important lessons every fashion brand should implement immediately, including how to structure style numbers, product names, SKUs, descriptions, and product variants so your Shopify store runs smoothly. If your inventory feels messy, your reports don't make sense, or you're struggling to keep track of products as your brand grows, this episode walks you through the systems that simplify everything. Sign up for FREE events and masterclasses here: https://www.thebusinessofapparel.com/events Join The Board here: https://www.thebusinessofapparel.com Key Moments: 00:00 Did You Miss the Shopify Workshop? 01:14 Top Five Backend Focus 01:45 Smart Style Numbers 05:25 Smart Product Naming 07:26 Join The Board! 08:46 SKU…

People in this episode

Host: Rachel Erickson

Topics covered

• Shopify
• apparel brands
• backend systems
• inventory management
• product organization

Keywords

• Shopify
• style numbers
• SKUs
• product pages
• inventory mistakes
• fashion brand
• product variants

Mentioned in this episode

Organizations: Shopify, The Business of Apparel

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• The #1 Profit Metric Every Apparel Brand Must Track (Most Founders Ignore This) · March 26, 2026 · 21 min
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