172 - Let's Talk About the Lifetime Value of a Client (LVT)

172 - Let's Talk About the Lifetime Value of a Client (LVT)

May 25, 2026 · 23 min · Season 4 · Episode 172

About this episode

Laura Thornton discusses the importance of Client Lifetime Value in the interior design business.

Send us Fan Mail The Profit Academy for Interior Designers Doors are Now Open, sign up here: https://www.theprofitacademyforinteriordesigners.com/ In this episode of The Business of Beautiful Spaces, Laura Thornton breaks down one of the most powerful numbers in your interior design business: Client Lifetime Value (LTV). Instead of judging a client by a single project, LTV helps you understand what a client is truly worth over time through repeat work and referrals. Laura walks you through ...

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