About this episode

Haiying Zhang discusses global market opportunities for U.S. blueberries and the impact of recent USDA support.

In this episode of “The Business of Blueberries,” Kasey Cronquist , president of the U.S. Highbush Council ( USHBC ) and the North American Blueberry Council ( NABC ), is joined by Haiying Zhang , USHBC’s director of global business development. Zhang has spent the last several years helping position U.S. blueberries for growth far beyond our domestic market by building relationships and helping exporters better understand where global demand is expanding. Zhang shares what she’s seeing firsthand in the global market, and where the greatest opportunities for growth lie. “As a result, what you are seeing in these markets is a lot of media coverage about USA Blueberries. So we successfully generate the buzz about our product. That's our goal. And in many of these markets, if you look at the product life cycle, we are still at the introductory stage … meaning we have a long runway to go. And so it's very important that we build, reach new customers and we also inspire existing customers to increase their purchasing frequency, and that's why we invest the dollars .” – Haiying Zhang Topics covered include: An introduction to Zhang and her work with USHBC. The significance and impact…

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