The Retail Playbook: Winning the Produce Aisle With Kevin Hamilton

About this episode

Kevin Hamilton discusses retail strategies and the impact of collaborative relationships on blueberry demand.

In this episode of “The Business of Blueberries,” Kasey Cronquist , president of the U.S. Highbush Council ( USHBC ) and the North American Blueberry Council ( NABC ), is joined by Kevin Hamilton , vice president of global marketing and communications for USHBC and NABC. Over the past two years, Hamilton and his team have elevated how we look at what’s next for driving consumer demand for blueberries at retail, helping to reshape how blueberries show up as a category. He joins the podcast to share about the USHBC’s efforts at retail, and the impact these programs and retail relationships are having on the blueberry industry. “ We're here to simply do exactly what (retailers) want to do: Sell as many blueberries as possible at the best price. And then with the pilot projects that have turned into recurring projects with these retailers – they're seeing results. So the evolution has gone from introducing ourselves to now us getting phone calls from them, having a more collaborative relationship.” – Kevin Hamilton Topics covered include: An introduction to Hamilton and his work at the councils. A discussion of the efforts underway with retailers, and the importance of these…

People in this episode

Host: Kasey Cronquist

Guest: Kevin Hamilton

Topics covered

• retail strategies
• consumer demand
• blueberry marketing
• retail relationships
• crop report

Keywords

• blueberries
• retail
• marketing
• consumer demand
• crop report
• U.S. Highbush Blueberry Council
• North American Blueberry Council

Mentioned in this episode

Organizations: U.S. Highbush Blueberry Council, North American Blueberry Council

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