Active vs. Passive Outreach: How to Build a Client Pipeline That Works at Every Stage of Your Ergonomics Business
About this episode
This episode discusses the importance of both active and passive outreach strategies for building a successful client pipeline in the ergonomics business.
Most ergonomics practitioners are brilliant clinicians, but when it comes to getting clients, they're working with only half an engine. In this episode, discover the two types of outreach every ergonomics consultant needs: active outreach (the gas engine that drives immediate results) and passive outreach (the electric motor that compounds over time and eventually carries most of the load). Get exactly how these two approaches work together at each stage of business, from the bootstrap phase,...
People in this episode
Host: Darcie Jaremey
Topics covered
- client pipeline
- active outreach
- passive outreach
- ergonomics business
- business development
Keywords
- ergonomics
- client acquisition
- outreach strategies
- business growth
- consulting
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