Are you trying to sell a vitamin or a painkiller?
About this episode
This episode discusses the importance of positioning services as solutions to current challenges rather than future gains for executive coaches.
If there’s one idea that can make selling your services to corporate clients significantly easier, it’s this: It’s easier to sell a painkiller than a vitamin. In this episode, I unpack what that means for executive coaches and why you might struggle to gain traction with your offers., Not because they aren’t valuable, but because they’re positioned around potential future gains and achievements instead of solving current challenges. Listen in for my take on how you can use this idea to make your offers sales-ready. Plus, I share a personal example of where I got this wrong and what it taught me about marketing my offers more effectively without changing the work itself. If you’re ready to grow your coaching business with more structure, strategy and consistent corporate clients, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call at elliescarf.com/bookacall to explore whether it’s the right fit for you.
More episodes of The Business of Executive Coaching
- From Expert to Leader: Insights with coach Sue Bush
- Community isn’t just a nice to have, it will grow your business
- How to announce your coaching business on linkedIn
- How do I narrow my offers when I could do practically anything?
- Your 30 minute Q2 strategy
- If you do nothing else to grow your coaching business, do this
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