There’s a new Nutella in town!

About this episode

Seth Gonzales discusses the origins of Nutella and its marketing strategies.

Whether you pronounce it “NUT-tella” or “NEW-tella” doesn’t matter. “We are very accepting of both pronunciations,” says Seth Gonzales, Senior Director of Marketing for Nutella in the Ferrero candy group. In the audio clip above, he tells WGN’s Steve Alexander the origins of Nutella go back to post-World War II Italy, where poverty was rampant, […]

People in this episode

Host: Steve Alexander

Guest: Seth Gonzales

Topics covered

• Nutella
• marketing
• food history
• post-war Italy
• candy industry

Keywords

• Nutella
• Seth Gonzales
• Ferrero
• food marketing
• candy history
• Italy
• post-war

Mentioned in this episode

Organizations: Ferrero

Products: Nutella

Places: Italy

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