There’s a new Nutella in town!
About this episode
Seth Gonzales discusses the origins of Nutella and its marketing strategies.
Whether you pronounce it “NUT-tella” or “NEW-tella” doesn’t matter. “We are very accepting of both pronunciations,” says Seth Gonzales, Senior Director of Marketing for Nutella in the Ferrero candy group. In the audio clip above, he tells WGN’s Steve Alexander the origins of Nutella go back to post-World War II Italy, where poverty was rampant, […]
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