Direct-to-consumer: building the infrastructure that makes it real
From The Business of Games by Xsolla
April 10, 2026 · 37 min · Season 2 · Episode 37
About this episode
The episode explores the critical technology infrastructure necessary for studios to successfully implement direct-to-consumer strategies in the gaming industry.
Welcome to The Business of Games Podcast, powered by Xsolla. In this episode, hosts Chris Hewish and Lia Ballentine go a layer deeper into direct-to-consumer — past the strategy, past the economics, and into the infrastructure that determines whether a studio's direct-to-player ambitions actually hold up at scale. Most direct-to-consumer conversations start with intent and end with outcomes. But between the two sits a layer most studios underestimate: the technology stack. Identity systems, p...
People in this episode
Hosts: Chris Hewish, Lia Ballentine
Topics covered
- direct-to-consumer
- technology stack
- infrastructure
- video game studios
- consumer engagement
Keywords
- direct-to-consumer
- technology stack
- video games
- consumer strategy
- gaming infrastructure
Mentioned in this episode
Organizations: Xsolla
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