Direct-to-consumer: building the infrastructure that makes it real
About this episode
The episode explores the critical technology infrastructure necessary for studios to successfully implement direct-to-consumer strategies in the gaming industry.
Welcome to The Business of Games Podcast, powered by Xsolla. In this episode, hosts Chris Hewish and Lia Ballentine go a layer deeper into direct-to-consumer — past the strategy, past the economics, and into the infrastructure that determines whether a studio's direct-to-player ambitions actually hold up at scale. Most direct-to-consumer conversations start with intent and end with outcomes. But between the two sits a layer most studios underestimate: the technology stack. Identity systems, p...
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- From Neopets to the Elite Four: Jenny Xu on building games, community, and Talofa Games
- Identity, inventory, and income: Arron Goolsbey on what DTC really requires
- True ownership, transferable assets: Jan Roessner on the future of direct-to-consumer
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