From “Link” to director: Alex Reed on 25 years in games and the winding road that got him there

About this episode

In this episode, Ed Lin interviews Alex Reed about his 25-year journey in the gaming industry.

Welcome to Coffee.Press.Play., brought to you by The Business of Games Podcast, powered by Xsolla. Recorded live at GDC 2026 inside the Xsolla Clubhouse, this series puts a twist on the traditional interview format: guests play a round of a classic video game against our Xsolla host and the outcome determines whether they face an easy question or a hard one. In this episode, host Ed Lin sits down with Alex Reed, Director of Production at House of How for a candid, personal reflection on a car...

People in this episode

Host: Ed Lin

Guest: Alex Reed

Topics covered

• game development
• interview
• video games
• production
• personal reflection

Keywords

• Alex Reed
• game development
• GDC 2026
• House of How
• Xsolla

Sponsors

Xsolla

Mentioned in this episode

Organizations: House of How

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