About this episode

Wes Morton discusses Gen Z, AI-powered marketing, and the Creative Company while engaging in a unique interview format.

Welcome to Coffee.Press.Play., brought to you by The Business of Games Podcast, powered by Xsolla. Recorded live at GDC 2026 inside the Xsolla Clubhouse, this series puts a twist on the traditional interview format: guests play a round of a classic video game against our Xsolla host and the outcome determines whether they face an easy question or a hard one. In this episode, host Ed Lin sits down with Wes Morton, CEO and co-founder of Creative Company — a marketing technology firm serving med...

More episodes of The Business of Games

• One fortuitous connection: Derek Rathbun on how a chance meeting with Nolan Bushnell led to Gamers.bet · July 17, 2026 · 5 min
• From job sites to game studios: Xander Agosta on grit, mentorship, and backing into a career in games · July 3, 2026 · 5 min
• When to step in: Ivan Carrillo on ownership, publishing, and saving a studio in trouble · June 26, 2026 · 3 min

Explore listener stats, chart rankings, contacts and more on the The Business of Games podcast page.