
Andy Olen discusses how time can be leveraged as a valuable asset in negotiations to create better outcomes.
Time is Money In Yes, If Negotiations Host: Andy Olen Podcast: The Business Warrior Within Episode Overview We have all heard the phrase, “Time is money.” But in a negotiation, time can be much more than a cost; it can be a valuable asset to trade. In this episode of The Business Warrior Within , Andy Olen explores how sales professionals, business leaders, entrepreneurs, and negotiators can use time to create value, improve predictability, accelerate decisions, and build better outcomes for everyone involved. Drawing from recent client negotiations and his Yes, If cooperative negotiation framework, Andy shares practical examples of using timing as part of a value-for-value trade. These strategies include offering incentives when multiple agreements are signed together, creating time-bound pricing options, prioritizing customers who make longer-term commitments, and exchanging modest concessions for greater certainty. Andy also explains why certainty matters so much in business. Delayed contracts can create calendar conflicts, disrupt resource planning, increase operational variability, and make forecasting more difficult. A timely commitment, by contrast, can improve cash flow…
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