Does Selling Mean an Exit? with Denitsa Balunis of Edelman Financial Services

Does Selling Mean an Exit? with Denitsa Balunis of Edelman Financial Services

August 20, 2025 · 58 min · Episode 23

About this episode

This episode discusses the misconceptions around selling a financial advisory firm and the importance of client relationships post-transaction.

The Big Myth Most advisors think selling their firm means they have to retire immediately. Reality check: Less than 5-10% of sellers actually want to exit within 12 months. Client relationships are everything - "Is my advisor changing?" is their #1 concern Buyers inherit your succession problems and need time to solve them Post-acquisition growth is where buyers make their real money Three key motivators: Money - De-risk your asset, take some chips off the table Quality of Life - Get rid of compliance, operations, billing headaches Growth - Access better systems, resources, and opportunities Earnouts based on future growth Revenue sharing on new business (20-40%) Equity participation in buyer's success Payments stretched over multiple years As the nation's largest RIA ($300B+ AUM), they prefer strategic partnerships over quick flips: Want founders to stay 12-24 months minimum Focus on cultural fit and growth mindset Take over back-office stuff, you keep client relationships Modern M&A is about partnership and scaling your impact, not cashing out and disappearing. The best buyers want you to stick around and grow together. Perfect for advisors considering M&A or…

People in this episode

Host: Alaris Acquisitions

Guest: Denitsa Balunis

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Mentioned in this episode

Organizations: Edelman Financial Services

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