About this episode

Christina Spaulding discusses the transition from traditional SEO to AI-driven organic performance and the importance of cultural research and localization in international marketing.

In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.

People in this episode

Guest: Christina Spaulding

Topics covered

• AI in marketing
• SEO
• content optimization
• cultural research
• localization
• international marketing

Keywords

• AI
• SEO
• content optimization
• localization
• cultural research
• international marketing

Mentioned in this episode

Organizations: Manzanita Marketing

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