The Marketers' Toolkit - 'H'

About this episode

This episode covers Heuristics, Hypothesis Testing, and the Gartner Hype Cycle as part of the Marketers Toolkit.

This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit. (Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle)

People in this episode

Host: LightBlueMedia

Topics covered

• Heuristics
• Hypothesis Testing
• Gartner Hype Cycle
• Marketing Tools
• Data Analysis

Keywords

• Heuristics
• Hypothesis Testing
• Gartner Hype Cycle
• Marketing
• Data Analysis

Mentioned in this episode

Organizations: Gartner

Books & works: Hype Cycle

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