How can an agency score a 9 in Campaign’s School Reports?
About this episode
The episode discusses the results of Campaign's School Reports, evaluating UK agencies and what it takes to achieve a top score of 9.
Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9. Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question. For the last two years, no 9s were given, but this year, there were four awarded. In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. Further reading: School Reports 2026: Top holding companies School Reports 2026 tables: Top 100 creative agencies School Reports 2026 tables: Top 50 media agencies School Reports…
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