About this episode

Mitzi Perdue discusses sustaining family wealth and values across generations, drawing from her family's business legacies.

In this episode of the Capital Raiser Show, Richard Wilson sits down with Mitzi Perdue for a powerful conversation on sustaining family wealth, preserving values across generations, and what ultra-successful family enterprises do differently to last 100+ years. Mitzi Perdue comes from two iconic family business legacies — the Henderson family, founders of the Sheraton Hotel brand, and the Perdue family, one of America's most recognized multigenerational businesses. Drawing from decades inside these family enterprises, Mitzi shares practical strategies for next-generation leadership, family culture, and avoiding the common traps that destroy wealth over time. This episode goes far beyond money. It explores how values, communication, traditions, and intentional family culture become the true assets that sustain wealth and unity across generations. Topics covered include: Why most family businesses fail before the third generation The real secret behind sustaining wealth for 100+ years Why passing on values matters more than passing on money Family retreats, newsletters, and traditions that strengthen unity How successful families educate children about wealth early Why Mitzi…

People in this episode

Host: Richard Wilson

Guest: Mitzi Perdue

Topics covered

• family legacy
• sustaining wealth
• values across generations
• next-generation leadership
• family culture
• wealth preservation

Keywords

• family businesses
• wealth sustainability
• leadership preparation
• family traditions
• wealth education

Mentioned in this episode

Organizations: Sheraton Hotel, Perdue, Henderson family

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