About this episode

The episode discusses how EverPass Media simplifies access to sports content for casinos and commercial venues, enhancing revenue through live sports.

Sports can be a major revenue driver for casinos, boosting foot traffic, customer engagement, and spending across gaming and F&B. However, there is a growing complexity of sports media rights and legal compliance for commercial use. EverPass Media CMO, Bryan Icenhower, joins URComped CEO, Craig Shacklett, for an interview that discusses how EverPass simplifies access to premium sports content for commercial venues, including marketing assets and promotional tools. By aggregating content, ensuring proper licensing, and serving as the exclusive distributor of NFL Sunday Ticket for U.S. commercial establishments, Everpass simplifies the complexity for venues looking to capitalize on live sports Topics Discussed: - What does EverPass Media do? - Solving sports media rights - Exclusive distribution of NFL Sunday Ticket deal - Key investors and strategic backing - The impact of live sports on casino revenue - Positioning sports rights as a revenue-generating platform - Utilizing fan behavior data and targeted marketing strategies - Marketing and promotional support - Importance of legal compliance and risks - Value of in-venue sports viewing experiences - Commercial licensing…

People in this episode

Host: Craig Shacklett

Guest: Bryan Icenhower

Topics covered

• sports media rights
• casino revenue
• live sports
• commercial licensing
• marketing strategies
• legal compliance

Keywords

• casino revenue
• sports media
• NFL Sunday Ticket
• commercial venues
• marketing assets
• legal compliance
• fan behavior data

Mentioned in this episode

Organizations: EverPass Media, URComped, NFL

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