The Relationship Revolution And The Rise Of One-To-One ABM w/ Sloan Newman

About this episode

Sloan Newman discusses the importance of one-to-one account-based marketing and building relationships in B2B tech.

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Most marketing advice still starts with “get more leads.” We want to start somewhere more honest: the accounts you already know can change your year if you build the right relationships. That’s why we brought on Sloan Newman, author of The Relationship Revolution and an account-based marketing leader working in global B2B tech, to unpack what one-to-one ABM actually looks like when it’s done well. We talk t...

People in this episode

Host: Charleston AMA

Guest: Sloan Newman

Topics covered

• account-based marketing
• relationship building
• B2B marketing
• lead generation
• marketing strategies

Keywords

• account-based marketing
• relationship revolution
• B2B
• marketing advice
• lead generation

Mentioned in this episode

Organizations: Charleston AMA

Books & works: The Relationship Revolution

Places: global, B2B tech

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