Ep 100 - How AI Is Changing Public Relations With Nancy Marshall

About this episode

Cary Weston interviews Nancy Marshall about the impact of AI on public relations and how businesses can adapt to the changing landscape.

Episode Summary In this episode, Cary sits down with Nancy Marshall, also known as the PR Maven and founder of Marshall Communications, celebrating 35 years in business. Nancy shares stories from her early days in public relations - literally driving press releases and VHS tapes across snowy Maine - and connects that experience to today's AI-driven world. They dig into how PR has evolved from mimeograph machines to media rooms optimized for AI search. Nancy explains why business owners need to think differently about visibility now that AI tools like ChatGPT are influencing how information gets found and trusted. She also shares how she's using AI in her agency for leadership decisions, crisis prep, and even liver recipes from her gym. The big takeaway? AI isn't replacing humans - but it is changing how we show up, how we build trust, and how we get discovered. 3 Key Takeaways AI rewards structure and credibility. Well-formatted press releases, updated websites, expert quotes, Q&A sections, and trusted media coverage all help businesses show up in AI-driven search. Talk to AI like a teammate. Nancy learned to move beyond one-and-done prompts and instead have a back-and-forth…

People in this episode

Host: Cary Weston

Guest: Nancy Marshall

Topics covered

• AI in public relations
• evolution of PR
• visibility in the digital age
• trust and credibility
• AI tools for business

Keywords

• AI
• public relations
• visibility
• trust
• ChatGPT
• Marshall Communications
• Cary Weston
• Nancy Marshall
• media
• crisis management

Mentioned in this episode

Organizations: Marshall Communications

Places: Maine

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