#148 I Made $20K Selling a Course I Hadn't Built Yet. It's Now Made $500K+ (Here's Exactly How)
About this episode
Michelle Hon shares her experience of generating $20K from a course that hadn't been built yet, detailing the 'Sell First, Build After' framework.
Most people think they need a polished curriculum and 100 recorded videos before they can launch a course. They're wrong. In 2020, I made $20,000 selling a program that had exactly zero lessons recorded. Today, that same program has generated over $500,000. In this video, I'm breaking down the "Sell First, Build After" framework that allows you to validate your idea, get paid to create your content, and build something your audience actually wants. 🔥 JOIN THE "BUILT IN 7" CHALLENGE: https://www.amply360.io/builtin-7 Build your MVP with me live in 7 days. No fluff, just deliverables. What we're covering: - Why "Building First" is a massive gamble (and how to avoid the trap). - The 4-step framework to selling the promise, not the product. - How to use live feedback to make your evergreen course better than anything you could imagine alone. - Turning a live cohort into an automated, $500K+ income stream. Timestamps: 0:00 - The $20,000 "Nothing" Launch 0:45 - The Trap: Why building first kills businesses 2:30 - The Reframe: Sell it first, build it after 5:00 - The MomBossGoal Story: From 0 to $500K 11:00 - Step 1: Sell the Promise, not the Modules 12:30 - Step 2: The Live Experience…
People in this episode
Host: Michelle Hon
Topics covered
- course creation
- entrepreneurship
- business strategy
- validation
- income generation
Keywords
- course selling
- MVP
- evergreen income
- live feedback
- business growth
Mentioned in this episode
Organizations: MomBossGoal, Amply360, momboss.academy
More episodes of The Chill MomBoss - Build a Profitable Business from Home while Raising Kids
- #149 Why I Stopped Selling and Started Attracting Clients
- #147 She Left Corporate After 10 Years. Her Investment Property Made It Possible
- #146 Why I Left Singapore (And saved $6,400 a month on rent)
- #145 She Built a 1,000+ Member Community in 1 Year (MomBoss Alumni)
- #144 Why Your Business Feels Heavy (and How To Fix It)
- #143 Why Your Home Still Doesn't Look "Pinterest" (Even After Buying Nice Furniture) ft. Interior Stylist Haley Tey
Explore listener stats, chart rankings, contacts and more on the The Chill MomBoss - Build a Profitable Business from Home while Raising Kids podcast page.