About this episode

Alyssa discusses the pros and cons of using platforms like Substack and social media for authors.

In this episode of Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, Alyssa takes an honest and balanced look at platforms like Substack and social media. Are they worth using? Should authors go all in—or avoid them altogether? Alyssa shares the pros and cons of Substack, why platforms should be tools instead of foundations, and how to use them strategically without losing control of your content or audience. Learn how to build a content ecosystem that supports long-term g...

People in this episode

Host: Alyssa Avant

Topics covered

• content strategy
• Substack
• social media
• author tools
• content control

Mentioned in this episode

Organizations: Substack, social media

More episodes of The Christian Business Advantage

• 262: Why Most Authors Are Creating Too Much Content · June 1, 2026 · 8 min
• 261: Substack: A Temporary Platform Evaluation · May 25, 2026 · 10 min
• 259 What You Should Own (and Why It Matters More Than Ever) · May 10, 2026 · 6 min

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