170. PCA 2026 Preview: Sans Pareil CEO & VP on What’s Coming | The Cigar Guys Podcast

About this episode

The episode features a discussion with Sans Pareil's CEO and VP about their preparations for PCA 2026 and strategies for success in the luxury cigar market.

Patreon: ⁠⁠https://www.patreon.com/TheCigarGuys⁠⁠ Our Podcast Microphones: ⁠⁠https://www.maono.com/tcg⁠⁠ (Maono PD200W) In this episode of The Cigar Guys Podcast, we sit down with David Swinburne (CEO) and Joe Perkins (VP of Sales) of Sans Pareil Cigars for a cigar show focused on preparation, positioning, and what could be a massive year for one of the most luxurious and exclusive cigar brands in the industry.With PCA 2026 on the horizon, we dive into how Sans Pareil is preparing for the biggest trade show of the year — from brand strategy and growth to what it takes to stand out at the highest level of the premium cigar market.This conversation builds on our previous discussions around Sans Pareil, but this time we go deeper into the vision, execution, and expectations for what could be their most successful year yet.In This Episode:• Preparing for PCA 2026 and what it takes to win at the trade show• The strategy behind building a luxury cigar brand• How Sans Pareil positions itself at the top of the market• Growth, expansion, and expectations for the year ahead• The mindset required to operate at a premium level in the cigar industryThis is a high-level cigar show conversation…

People in this episode

Hosts: Alex Gonzalez, Mark Nikollaj, Zachary Nikollaj, Jared Burrows

Guests: David Swinburne, Joe Perkins

Topics covered

• cigar industry
• luxury brands
• trade shows
• brand strategy
• market positioning

Keywords

• PCA 2026
• Sans Pareil
• cigar brands
• luxury cigars
• trade show strategy

Sponsors

Maono

Mentioned in this episode

Organizations: Sans Pareil Cigars, The Cigar Guys Podcast, Maono

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