Inside IKEA's strategy: building a resilient circular business
About this episode
The episode discusses IKEA's integration of circular principles into its business strategy with insights from Conor Hill.
What if buying second-hand felt exactly like buying new? In this episode of the Circular Economy Show, we explore how IKEA is embedding circular principles into its core commercial strategy. Fin is joined by Conor Hill, Global Director for Circular and Sustainable Living at IKEA, who shares how the brand is delivering measurable impact, all while making circularity affordable and accessible for their customers.
People in this episode
Host: Fin
Guest: Conor Hill
Topics covered
- circular economy
- sustainability
- business strategy
- second-hand market
- affordability
Keywords
- IKEA
- circular business
- sustainable living
- second-hand
- commercial strategy
Mentioned in this episode
Organizations: IKEA, Ellen MacArthur Foundation
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