About this episode

Cliff Ravenscraft discusses the value of attention and the importance of focusing on what truly matters while managing distractions.

Over the past several weeks, I have become more aware than ever of just how valuable my attention is. In this episode, I talk about the importance of consciously choosing where I focus my attention, recognizing the distractions that pull me away from what matters most, and intentionally subtracting the things that create unnecessary open loops in my life and business. I share a recent conversation with my friend Vincent that helped me see how differently I relate to phone calls, text messages, direct messages, and notifications. I explain why I have intentionally removed almost all notifications from my life, why only my immediate family can interrupt me in real time, and how even one small red badge or unread message can pull my attention away from deep, focused work. I also talk about the growing trend of online communities through platforms like Facebook Groups, Mighty Networks, Circle, Skool, and Groups.io . While I believe online communities can be valuable when they serve a clear purpose, I also believe many people are confusing community activity with real progress. One of the biggest questions I explore in this episode is this: How many hours each week are you…

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