About this episode

The episode discusses the importance of focusing on fundamental strategies for promoting music rather than getting lost in the details.

CLIMBers, stop focusing on the details when you're trying to figure out how to promote your music. Today, I'm going to hip you to several different artists' social media accounts that are huge or currently blowing up. If your mindset is that you'll see something you can't replicate for one reason or another because you're focusing on the details, then you're right. Don't do it, right? But if you forget the details and focus on the fundamentals of why these accounts are growing, you'll be on the right track to crafting your unique way of growing your own account. So listen up. UPDATE: Since we recorded this episode, Evelyn Errante's TikTok account has grown by over 6,000 followers in a two-to-three-day period because she began choosing big songs that were FAR away from her country lane...food for thought. Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Hosts: Johnny Dwinell, Brent Baxter

Topics covered

• music promotion
• social media growth
• artist marketing
• fundamentals of promotion
• mindset in promotion

Keywords

• music promotion
• social media
• Evelyn Errante
• TikTok growth
• artist strategies

More episodes of The C.L.I.M.B. with Johnny Dwinell and Brent Baxter

• Song Title Challenge #217: "The Sculptor's Hand" w/ After Grace · July 17, 2026 · 44 min
• Ep 531: Interview w/ Hit Songwriter, Michael August · July 14, 2026 · 1h 4m
• Songwriting Pro's J.A.M. Session: Listen To Your Body · July 10, 2026 · 17 min
• Ep 530: Interview w/ Fox Rothschild Music Attorneys, Heidy Vaquerano,and Cynthia Katz · July 7, 2026 · 1h 6m
• Song Title Challenge #216: "Hostage" w/ Brooke Lee · July 3, 2026 · 30 min
• Ep 529: Interview w/ Hit Songwriter, JT Harding · June 30, 2026 · 43 min

Explore listener stats, chart rankings, contacts and more on the The C.L.I.M.B. with Johnny Dwinell and Brent Baxter podcast page.