Lexie Bettina - Creative Project Manager
About this episode
Lexie Bettina discusses her extensive career in creative project management and the impact of collaboration and AI in the industry.
Lexie is a creative project manager and producer with twelve years of experience, over 500 completed shoots, and published content that has reached more than 16 billion people worldwide.She has overseen tens of millions in annual production budgets and led high-visibility 360 campaigns, including years in-house at CHANEL for the US Market, with work spanning VOGUE, NIKE, and some of the most iconic brands in the world. She is also the co-founder of STILETTO, a post-production company based in New York City, where she continues to take on freelance creative projects of distinction. In this episode, Rachel Swanson sits down with Lexie to trace her career from fashion marketing at SCAD to leading campaigns for Versace and Chanel. Lexie opens up about the power of side projects, building a business around trusted collaborators, and why she sees AI as an operational asset rather than a creative threat.
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