Suzi West - The Retail Sherpa

From The co-lab career stories by the co-lab

May 5, 2026 · 24 min · Season 12 · Episode 1

About this episode

Suzi West discusses her journey in retail and entrepreneurship, sharing insights on brand identity and the lessons learned along the way.

Suzi West has built her career at the intersection of commerce and creativity — translating brand identity into physical space, and experiences that drive sales. From the halls of L Brands and Knitwell Group to founding her own boutique, Collier West, she has lived every side of the industry. A former director with a rare combination of corporate leadership, entrepreneurial experience, and boutique instincts, she consults under the name The Retail Sherpa. She’s the reason your credit card jumps out of your pocket. In this episode, Lindsay Denninger chats with Suzi, a marketing and retail veteran who went from "retail grad school" at L Brands to launching her own luxury boutique, and learned hard lessons about identity, reinvention, and knowing when to walk away.

People in this episode

Host: Lindsay Denninger

Guest: Suzi West

Topics covered

retail
entrepreneurship
brand identity
luxury boutique
marketing
commerce
creativity

Keywords

retail
entrepreneur
brand identity
luxury boutique
marketing
commerce
creativity

Mentioned in this episode

Organizations: L Brands, Knitwell Group, Collier West