Tanya Windman - Founder, joi

From The co-lab career stories by the co-lab

February 24, 2026 · 15 min · Season 11 · Episode 9

About this episode

Tanya Windman discusses her journey in building a supportive community for women and the importance of authenticity in career transitions.

Tanya believes women should be able to enjoy the journey of building and that the right environment makes all the difference. She is the founder of joi, a membership community for women in NYC actively bringing their vision to life, and a 1:1 advisor supporting women through pivotal moments. Through her consultancy Windy&Co., she brings that same human-centered lens to membership clubs, hospitality brands, and lifestyle companies seeking engagement and retention strategies that actually work. With a background in sociology, marketing and mindfulness facilitation, she's spent the past decade where community building meets commercial results. In this episode, Jelena Beliard sits down with Tanya to trace her journey from sociology and ad agencies to wellness and eventually building a consultancy for women founders. Tanya shares how authenticity and trusting the process have guided her biggest life and career transitions.

People in this episode

Host: Jelena Beliard

Guest: Tanya Windman

Topics covered

women empowerment
community building
consultancy
authenticity
career transitions

Keywords

women founders
membership community
sociology
marketing
wellness
engagement strategies

Mentioned in this episode

Organizations: joi, Windy&Co.

Places: NYC