Ep 246: Transformational Coaching Isn’t What You Think

Ep 246: Transformational Coaching Isn’t What You Think

June 17, 2026 · 10 min · Episode 246

About this episode

Ruth Kudzi explores the deeper aspects of transformational coaching compared to transactional coaching.

What really makes coaching transformational - and why is that different from just working through a list of actions or chasing a specific goal? In this episode of The Coaching Hub , I break down the real heart of transformational coaching and why it goes far deeper than most people realise. I share how, so often, what clients come to coaching for isn’t actually what they truly need - there’s almost always a deeper layer hidden under the surface. Through truly present listening, powerful questions, and creating a safe space, clients often realise their real motivations and desires are different from what they first thought. I explain the difference between transactional and transformational coaching: Transactional coaching is linear and focused on problem-solving or performance. But real transformation happens when we address not just what a client does, but who they are and who they want to become. What’s inside The difference between transactional and transformational coaching How transactional coaching is linear and focuses on achieving a goal, whereas transformational coaching delves into identity and deeper personal change The way identity plays a crucial role in creating…

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