CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

June 23, 2026 · 16 min

About this episode

The episode discusses Instagram's new horizontal video hub and its implications for competition with YouTube, along with insights into the future of creative work and AI.

Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge. Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

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