About this episode

Christian Buckley interviews Edwin Choi about the challenges of scaling brand culture in growing organizations.

For this episode, I spoke with Edwin Choi, Founder and CEO of JetFuel.Agency, a growth marketing agency that helps e-commerce and omnichannel brands accelerate revenue through paid media, creative strategy, conversion optimization, and customer acquisition systems, on the difficulty leaders have in scaling their startup culture and unique brand as their organization grows. You can find more information about my guest on my blog at buckleyplanet.com/

People in this episode

Host: Christian Buckley

Guest: Edwin Choi

Topics covered

• scaling brands
• startup culture
• growth marketing
• e-commerce
• customer acquisition

Keywords

• scaling
• brands
• startup
• marketing
• e-commerce
• revenue
• customer acquisition

Mentioned in this episode

Organizations: JetFuel.Agency

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