About this episode

Miriam Schulman discusses the emotional motivations behind art sales and the importance of storytelling in connecting with collectors.

What really drives someone to buy art? In this episode, Miriam Schulman unpacks the powerful role of self-awareness, storytelling, and emotional insight in increasing art sales. Drawing from her journey from Wall Street to becoming a leading art sales coach, Miriam reveals why selling isn’t about pushing products, it's about creating connections. You’ll learn how to tap into the emotional motivations of collectors, craft authentic stories around your work, and position your art in a way that resonates deeply and sells. Miriam Schulman is a luxury-market messaging and pricing strategist for creative entrepreneurs. She is the author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity (HarperCollins) and host of The Inspiration Place podcast, ranked in the top 1% globally. Her work has been featured in Forbes, Entrepreneur, Igniting Creativity, and Where Women Create. Miriam helps creatives position their work as premium, what she calls “reassuringly expensive” so they attract clients who value taste, certainty, and execution… not discounts. LINKS: Miriam Schulman- Special Guest Instagram…

More episodes of The Common Creative

• S8E198: Episode 198 - Peter Hickson: Creative Accountancy · May 7, 2026 · 28 min
• S196E8: Episode 196 - David Hinchliffe: Yes to Creativity · April 23, 2026 · 29 min
• S8E195: Episode 195 - Jenn Just: Brick Chick Creative · April 16, 2026 · 31 min
• S8E194: Episode 194 - Brad Walls: High Art · April 9, 2026 · 34 min
• S8E192: Episode 192 - Dave Brown: Slow Brewing Creativity · March 26, 2026 · 35 min
• S8E191: Episode 191 - Chris Meredith: The Spice Project · March 9, 2026 · 15 min

Explore listener stats, chart rankings, contacts and more on the The Common Creative podcast page.