How First Community Bank is Creating a Sales Culture with Scott Cocanougher and Randy Goggans

How First Community Bank is Creating a Sales Culture with Scott Cocanougher and Randy Goggans

July 6, 2026 · 26 min

About this episode

Scott Cocanougher and Randy Goggans discuss creating a sales culture and effective referral programs in banking.

Today we sit down with Scott Cocanougher, CEO of First Community Bank in Shelbyville, Tennessee and Randy Goggans, founder of the company BankerBounty. Together we discuss the keys to creating change inside your organization and how to create an effective referral program. Click Here to Book a Free Strategy Call. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. - Member FDIC

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