
48 | What Thriving Wellness Studios Do Differently
From The Conscious Counsel Podcast by Cory Sterling
June 12, 2026 · 21 min · Episode 48
About this episode
Cory interviews Len Fridman about the strategies thriving wellness studios are using to succeed.
This episode marks the first-ever guest interview on the Conscious Counsel Podcast. Cory sits down with Len Fridman, Co-Founder and CEO of WellnessLiving, to talk about what thriving wellness businesses are doing differently right now — from finding their niche, to improving the customer experience, to using AI for retention and growth. Why This Matters Wellness businesses are evolving quickly. Studios that succeed are not trying to serve everyone. They know their ideal customer, build strong communities, create premium experiences, and use technology to improve how they support their members. Key Takeaways ✔️ Successful studios know exactly who they serve ✔️ Pilates and premium wellness experiences are growing fast ✔️ Referral programs are one of the most cost-effective growth tools ✔️ AI can help with member retention, lead follow-up, and client reactivation ✔️ Strong systems make the customer experience easier to scale Cory’s Legal Pro Tip “The more your business grows, the more important it becomes to have clear systems, signed agreements, and strong legal foundations behind the scenes.” 🎧 Want to understand what thriving wellness businesses are doing differently? Hit play…
People in this episode
Host: Cory Sterling
Guest: Len Fridman
Topics covered
- wellness studios
- customer experience
- AI in business
- community building
- business growth
Keywords
- wellness
- customer experience
- AI
- business growth
- referral programs
- Pilates
- community
Mentioned in this episode
Organizations: WellnessLiving
More episodes of The Conscious Counsel Podcast
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- 46 | Creating Safer Studio Communities · May 27, 2026 · 9 min
- 45 | Insurance Helps — But It Doesn’t Cover Everything · May 15, 2026 · 10 min
- 44 | Why Custom Agreements Matter · May 6, 2026 · 11 min
- 43 | The Missing Piece in Most Waivers · April 29, 2026 · 11 min
- 42 | The Legal Risk Behind “Just Saying Yes” · April 22, 2026 · 12 min
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