Do not hire a nanny. Hire a FAMILY ASSISTANT.

Do not hire a nanny. Hire a FAMILY ASSISTANT.

July 2, 2026 · 14 min

About this episode

Ellen Broen discusses the importance of hiring a family assistant instead of a traditional nanny for entrepreneur parents.

Family assistant, entrepreneur parent, childcare for entrepreneurs, work from home mom, and family assistant job description — if you're struggling to find childcare that actually supports the reality of running a business, this episode is for you. After seven weeks, 136 applications, countless interviews, and more frustration than I thought possible, I finally discovered the problem: I wasn't looking for a nanny. I was looking for a family assistant. In this episode of The Contentment Creator, I'm sharing exactly how I found our dream support person, where I posted the job, the exact family assistant job description I used, and why this approach completely changed the quality of applicants I received. Watch The key to being unstoppable: https://youtu.be/Clw8zr1GZNA This episode covers: 🔹 Why Traditional Childcare Searches Weren't Working Many entrepreneur parents and work-from-home moms need a different kind of support than a traditional nanny role provides. If you've felt frustrated trying to explain what you're looking for, there may be a reason. 🔹 The Difference Between a Nanny and a Family Assistant I break down the responsibilities, expectations, and mindset shifts that…

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Host: Ellen Broen

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