About this episode

The episode discusses the current state of HVAC companies, focusing on lead generation, sales strategies, and financial considerations as summer demand increases.

In this episode of The Contractor Compass, Colton Bjornson is joined by Thomas Murphy and Broc Fletcher for a mid-year breakdown of what’s actually happening inside HVAC companies right now. Summer is heating up, lead volume is moving, and contractors are starting to see where their systems are strong — and where they’re leaking money. The guys talk through what’s working in HVAC lead generation right now, why more leads don’t automatically mean more sales, and how comfort advisors can hurt their own close rate by cutting corners when appointments start feeling easier. They also get into financing, average ticket sizes, tech turns, marketed install appointments, and why the companies that finish the year strong are usually the ones that maximize every call while demand is high. In this episode: • What Colton is seeing across Meta, PPC, LSA, and HVAC appointment costs • Why summer demand can make weak sales habits worse • The mistake comfort advisors make when they start rushing the process • Why smaller HVAC shops struggle to sell higher-end systems • How to use premium options without racing to the cheapest quote • The difference between tech-turn opportunities and marketed…

People in this episode

Host: Colton Bjornson

Guests: Thomas Murphy, Broc Fletcher

Topics covered

• HVAC industry trends
• lead generation
• sales strategies
• financing options
• contractor performance
• customer engagement

Keywords

• HVAC
• lead generation
• sales
• financing
• contractors
• customer engagement
• appointment costs
• average ticket sizes

Mentioned in this episode

Organizations: Meta, PPC, LSA

More episodes of The Contractor Compass: Guiding You to Growth & Profit in Your Home Service Business

• 40: The AI Buyer: How Customers Shop for HVAC in 2026 & Why Contractors Are Invisible · July 17, 2026 · 42 min
• 38: Why Your Leads Aren't Closing — The Click-to-Close Breakdown · May 26, 2026 · 35 min
• 37: New Cohost, New Era — The 3 Levers Every HVAC Business Owner Needs to Master · May 7, 2026 · 46 min

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