NYCFC CEO Brad Sims on Building a Stadium, Fixing MLS Rules & The League’s Future Growth

About this episode

The episode features an interview with NYCFC CEO Brad Sims discussing the challenges and future of MLS.

The Cooligans sit down with NYCFC CEO Brad Sims for a deep dive into the inner workings of MLS, from the decade-long journey to build a stadium in New York City to the league’s biggest challenges in attracting casual fans. Sims offers rare insight into why MLS may need to rethink its rules and structure to grow its audience, and shares his vision for what the future of the league could look like as it continues to evolve on and off the pitch.

People in this episode

Hosts: Alexis Guerreros, Christian Polanco

Guest: Brad Sims

Topics covered

• NYCFC
• MLS rules
• soccer stadium
• fan engagement
• league growth

Keywords

• NYCFC
• MLS
• soccer
• stadium
• fan engagement
• league growth
• Brad Sims

Mentioned in this episode

Organizations: NYCFC, MLS

More episodes of The Cooligans

• 10 World Cup Stars to Watch, Trinity Rodman Joins & Matchday 1 Preview for the 2026 World Cup · June 11, 2026 · 51 min
• World Cup Predictions, Sofía Vergara, Eloy Room's Messi Story & USMNT History with Leander Schaerlaeckens · June 8, 2026 · 1h 32m
• World Cup Power Rankings, Alex Morgan's Advice for Pulisic & USMNT Stars on Home World Cup Pressure · June 4, 2026 · 1h 12m
• USMNT Beat Senegal 3-2! Pulisic Is Back, MLS Call-Up Debate & Germany Warm-Up Preview · May 31, 2026 · 57 min
• PSG Go Back-to-Back! Arsenal Too Defensive? Kvaratskhelia Shines & Is Luis Enrique the Best? · May 30, 2026 · 48 min
• USMNT World Cup Roster Reveal LIVE! Jedi Robinson, Kyle Martino & Our Bold Starting XI Picks · May 26, 2026 · 44 min